Reaching Your Global Customers

Sponsorship and Exhibitor Opportunities

WTC Annual International Trade Conference

Reaching Your Global Customers

Thank you to everyone who supported and participated in our Annual International Trade Conference 2010!

We would love to hear your feedback on 2010's International Trade Conference! Please take a minute to fill out the event survey!

May 27, 2010

8:00 am- 4:30 pm

Radisson Penn Harris, Camp Hill, PA

Featuring luncheon keynote speaker

Daniel Griswold, Director of the Center for

Trade Policy Studies

at the Cato Institute in Washington, DC.

Keynote Presentation "Mad About Trade"

Regrettably, invited Deputy Secretary Dennis F. Hightower will not be able to join us

Download the Conference Brochure (full size)

Download the CE Workshop Flyer

Download the One Page Flyer

Register for the Conference Online

Breakout Session Schedule

Choose from a variety of breakout sessions

Thank you to our sponsors for their generous support of our 2010 Annual International Trade Conference!

Silver Sponsor:

Thank you as well to our partner organizations for their in-kind support and help in making this conference a success:

Sponsorship and Exhibitor opportunities are now available! Click here for more information.

International Trade Conference Breakout Sessions
A wide variety of topics are available for you to choose from - click on the session title to see more detail:

Legal Finance Marketing

IPR Protection Foreign Exchange Global Reach with Social Media

Distributor Contracts Create Effective L/C Instructions Innovate Your Exporting Efforts

Export Compliance and US Laws International Tax Tips and Traps Cultural Competency - Negotiations

CB Scheme: Passport to International Product Certification

Country Specific Foreign Trade Zone Importing

Europe: CE Marking Workshop Overview of FTZ Benefits Import Duty Management Programs

Canada: Non Resident Importer FTZ 147 Case Studies Securing Your Supply Chain

FTZ Operations: A Primer

additional sessions details will be added as they become available

Protecting Your Intellectual Property Rights

Topics include:

· The Perils of not Planning for IP Ownership in Advance

· How to Protect your Options in a Pinch

· Why Maintaining Secrecy of an Invention is Important for Companies Doing Business Internationally

Presenter:

Shawn Leppo, Esquire

McNees Wallace & Nurick LLC

Managing Foreign Exchange Risk

Topics include:

·         Recent trends in the currency exchange market

·         Key factors shaping the flows of foreign exchange

·         Risk Management Strategies

-     Have greater control of your foreign exchange transactions

-     Hedge your exposure to currency risk

-     Benefit from favorable movements in the market

Presenter:

Amy Sahm, Vice President and Manager, International Group, Fulton Financial Corporation

Legal Considerations of International Distributorship Agreements

Topics Include:

· How to Conduct Due Diligence Prior to Entering     into a Distributorship Agreement

· Key Provisions in Distributorship Agreements

· Handling and Anticipating Disputes Effectively and Efficiently

· Legal Considerations Outside the Distribution Agreement in the International Marketplace

Presenter:

Jeffrey P. Ouellet, ET, Esquire,

Hartman Underhill & Brubaker LLP

Creating Effective Letter of Credit Instructions for Your Customers

Providing your customer the right information to prepare their Letter of Credit is an important

step in ensuring a smooth payment process. This session will offer hands-on information:

·         review a sample LC Instructions Sheet

·         critical information elements to include

·         how to avoid costly amendments and potential payment delays

Presenter:

Scott A. Conrad, Vice President, International Trade Finance Division, M and T Bank

Export Compliance Primer: A brief overview of the US laws that govern exporting

Topics Include:

· Export Controls

· Export Behavior

· Foreign Corrupt Practices Act

· Anti-Boycott Act

· False Statements Act

· Export Procedures

· Recordkeeping Requirements

Presenter:

Mark A. Sullivan, Esquire, Senior Associate

International Law Group, Dilworth Paxson LLP

Reaching Your Global Audience Through Social Media

Topics Include:

-     Expanding your market by reaching an international audience

-     International ramifications of social media

-     Globalization vs. localization of social content

-     Understanding cultural differences in social marketing

-     Measuring success

Presenters:

Laura Stocker and Jeff Peyton, Tin Cans Unlimited

Developing Market Growth into Canada with the Non-Resident Importer Program: A Brief Overview

Topics include:

·      Canada Market Opportunity Review

·      Canada Customs Clearance

·      Procedures/Regulations

·     Uncovering the Full Potential of the CA NRI Program

·     CA NRI Setup Requirements

·     Canada Best Practices Review

Presenter:

Adam F. Say, International Account Manager, UPS

Overview of Foreign Trade Zone Benefits

Want to pay fewer taxes? A foreign-trade zone may be the way. FTZs are secured areas located in or near U.S. Customs ports of entry, but legally considered to be outside the Customs territory. Certain types of merchandise can be imported into a Zone without going through formal Customs entry procedures or paying import duties. Learn about the fundamental benefits offered by the FTZ program and how your company may qualify:

- Deferral of Duties
- Reduction of Duties
- Elimination of Duties
- Foreign Trade Zone Weekly Entries

Presenter:

Randy P. Campbell, President Campbell Trade Group, Inc. and Administrator of FTZ 147

FTZ Operations: A Primer

This session is designed to provide an overview of operational information for beginners as well as those companies evaluating the potential use of the Foreign-Trade Zone Program.

Topics Include:

·         U.S. Bureau of Customs and Border Protection Regulation of Foreign-Trade Zones

·         Inventory control and record keeping  requirements

·         Reporting requirements to the government and the local zone

·         Foreign-Trade Zone weekly entries

·         Direct delivery procedures

·         Expedited approval process for small to medium sized manufacturers

Presenter:

Randy P. Campbell, President Campbell Trade Group, Inc. and Administrator of FTZ 147

Import Duty Management Programs

There are four common duty management programs available to U.S. companies that import. Learn about the advantages, disadvantages and common applications of each:

1) bonded warehouse

2) duty drawback

3) temporary importation bond (TIB)

4) Foreign Trade Zones

Presenter:

Randy P. Campbell, President Campbell Trade Group, Inc. and Administrator of FTZ 147

FTZ 147 Case Studies

Hear first hand from local companies currently using central Pennsylvania's Foreign Trade Zone, FTZ 147.

This is your opportunity to learn about diverse uses of FTZ benefits and will provide a forum to ask questions.

Presenters Include:

- Bob Gotwols, D&D Distribution

- George Neiman, Clarks' NA

- Ann Fagan, Souriau USA

Moderator: Randy P. Campbell, President Campbell Trade Group, Inc. and Administrator of FTZ 147

Innovate Your Exporting Efforts

During this presentation, you will learn the 3 Laws of Marketing Physics and how to apply them to your global business.

Topics include:

·     * Improve your market message to reach your international customers

·     * Use Eureka! Winning Ways to create new product ideas

·     * A tutorial of the National Innovation Marketplace website

Presenter: Frederick E. Botterbusch, II

Business Growth Services Manager, MANTEC, Inc. and formerly the VP of Product Development for Lifetime Brands and The Pfaltzgraff Co.

International Tax Tips and Traps

This session is valuable for companies planning for export growth and those currently exporting more than one million dollar per year.

Topics include:

- IC-DISC: a viable tax tip for closely-held exporters; yielding potential tax savings of 20 - 29 percentage points

- Will you be subject to Subpart F taxable income recognition since Section 954 (c)(6) expired January 1, 2010?

- 2010 International tax changes: is there an impact to you doing business abroad?

France - Zimmer Ltd case

China - Targeting Foreign Businesses

IC-DISC a viable tax tip for closely-held exporters; yielding potential tax savings of 20 - 29 percentage points

Presenter:

Jolleen Biesecker, CPA, MSTax

Director of Tax, Stambaugh Ness PC

Securing Your Supply Chain
The U.S. Customs and Border Protection agency is responsible for ensuring the security of cargo shipped into the United States. Learn about programs that have been implemented by U.S. Customs and Border Protection to strike a balance between security and commerce.

Topics Include:

- C-TPAT, the Customs-Trade Partnership Against Terrorism

- CSI, the Container Security Initiative

- Importer Security Filings - "10+2"

Presenters:

Elizabeth Tritt, Director of C-TPAT, U.S. Customs and Border Protection, Office of Field
Operations, Washington, D.C.

Michelle Stover, Port Director for U.S. Customs and Border Protection, Harrisburg International Airport

CE-Marking Workshop (2 hour session)

Manufacturers are responsible for ensuring that the products they place in the European market meet all relevant regulations and for most products sold in the EU, the use of CE Marking and a Declaration of Conformity are mandatory. The CE mark certifies that a product has met EU consumer safety, health or environmental requirements as outlined in the European Directive. In all, there are about 25 directives that require CE Marking such as toy safety, machinery, low-voltage equipment, terminal equipment, and electromagnetic compatibility.

This in-depth session will explore the requirements and process of obtaining a CE mark.

Topics include:

· self certification vs. third party certification,

· Process involved in obtaining CE Marking

· Timeline and cost considerations

· Failure to Comply

Presenter: Dan Sullivan, Division Manager for TUV Rheinland of North America

CB Scheme - Your Global Passport

The CB Scheme is an international system for acceptance of test reports dealing with the safety of electrical and electronic products. The CB Scheme is based on the use of International Electrotechnical Commission (IEC) standards.

Participants will learn:

· The scope of the CB Scheme (products covered)

· Participating countries

· How the CB Scheme can reduce costs and time to market

· Issuing and recognition process

Presenter: Dan Sullivan, Division Manager for TUV Rheinland of North America

Cultural Competency for Effective Negotiations

Globalization has fostered an increasingly interdependent and interconnected world. As a result, cross-cultural competence is a vital skill in any setting where people from different cultures interact. This workshop seeks to prepare professionals to perform in and with global cultures which differ from their own, with a special emphasis on the cultural variations related to business negotiations.

Presenter: Treva Clark, Global Guidance, Inc.