| June 22, 2011 Agenda 8:30 am Registration 8:45 - 10:00 am Breakout Session One 10:15- 11:30 am Breakout Session Two 11:30 am Luncheon Registration & Reception/Exhibition 12:00 pm Luncheon Program 1:30- 2:30 pm Dessert Reception/ Exhibition
Gannett Fleming MANTEC UPS
Sponsorship and Exhibitor Opportunities Still Available!
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You Export What?.... To Where? Showcasing Southcentral PA's Exporting Success WTC Annual International Trade Conference 2011 Lancaster County Convention Center June 22, 2011 All day conference- $85 members/ $135 non-members Luncheon and Exhibition only- $55 members/ $75 non-members
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This year our conference will highlight the success and expertise found right here in the Southcentral PA region. We will have breakout sessions presented by local companies who will share their experience and knowledge on various topics. The luncheon will feature two prominent local companies telling their story of exporting success. The conference features a Bringing Resources to YOU! exhibition area, showcasing resources and services to support international trade. Embassies from around the world will be on hand again to make you aware of opportunities in their countries.
Our luncheon program
presentation will be entitled You
Export What?...To Where?, and will feature two local
companies sharing their stories of exporting challenges and successes. Jeanmarie Nobile, International and Entertainment Venue Sales Representative for Turkey Hill Dairy will speak about how the company was able to expand into international markets such as Bermuda, Canada, Japan, Peru, Russia, and the Middle East. PJ Delaye, Chief Operating Officer of RoomMates, a division of York Wallcoverings, will share the company's strategies and the challenges they overcame to become a successful exporter.
Special Thanks to Our Sponsors!
A. To Adapt or Not
Adapting your products or market strategies for international markets may be a necessity, but sometimes selling the “American-made” image works just as well. Hear from local companies with different strategies who are successfully selling their PA made products to foreign markets. Presenters: Boris Bajlovic, Export Sales Manager, Woodstream Corportation Dora Corta, International Sales Specialist, Zeigler Brothers, Inc.
B. Building Relationships: Traveling and Hosting Your Customers & Partners
Selling your products and services successfully also depends on building relationships, and frequent trips abroad are a large part of this process, as is hosting your customers and partners at your facility in PA. Hear from our own “jetsetters” about tips and tricks on juggling frequent travel, their thoughts on gift giving, dining and developing business and personal relationships. Our panelists will also share ideas of successfully hosting foreign customers in PA and what they do to make their experience memorable. Presenters: Craig Armstrong, VP Sales & Marketing, Aydin Displays, Inc. Frank Swit, Senior Project Manager, Gannett Fleming, Inc.
A. Tools for Qualifying and Managing Your Distributors
WTC members share their own tools, checklists and strategies for identifying, qualifying and managing their distributors plus a quick legal rundown of key considerations when entering into any kind of international agreement. Presenters: Julia Coelho, International Law Group, McNees Wallace & Nurick Kim Willing, Director of International Sales, Miltex Instruments
B. Getting the Most Out of International Trade Shows For every industry sector there are major shows or key conferences with an international audience and many companies find that utilizing trade shows effectively can be the key to international market expansion. Our panelists will share their strategies for maximizing their trade show investment, from initial planning and preparing for shows to effective follow up afterwards. Presenters: Laura Stocker, President, Tin Cans Unlimited Mike Tarsa, VP Sales, C.L. Sturkey, Inc.
Exhibition Area Exhibitors to Date: Embassies to Date: Office of International Business Development- State of PA Philadelphia Regional Port Authority Philadelphia Export Assistance Center- US Commercial Service
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