Rick Andrews is a senior consumer goods executive with nearly 20 years of experience successfully building brands, teams and companies in diverse international markets.  Rick leads the marketing and innovation for all of Hershey’s brands in all markets outside of North America.  He leads a team of marketers and innovators based in Hershey, PA and in many markets throughout the world including Mexico, Brazil, India, China, Philippines, and Korea.

Lunch Keynote

Mike Moran, IBM Distinguished Engineer, Manager of Omnifind Search Software and Former Manager of Web Experience IBM.com, author– Do it Wrong Quickly: How the Web Changes the Old Marketing Rules.

Internet marketing is direct marketing, and you can measure your customer's every response. Savvy marketers are taking advantage of this free market research to adjust what they do every day. But what's next for Internet marketing? Find out how companies must become transparent to their customers and the public to succeed on the Wild Wild Web.