Customized In-House Training Sessions

The World Trade Center of Central PA will partner with your organization to develop in-house training programs for your employees. International experts will be used to teach the course. Courses such as NAFTA training, Export Procedures, and regulatory information can be tailored to address your company needs.

Market Intelligence & Planning

If you are new to the international marketplace, our team of consultants can help you analyze the initial market research to see if entering a particular market is a good business strategy for your company.

Competitive Research

Investigation of domestic and international competitors operating in your targeted markets. Competitive analysis can include the market share of each competitor, pricing and marketing strategies of competitors, and the features and benefits of competing products.

Market Strategy

Developing a clear and concise global marketing strategy will unify your company’s international business efforts, providing a framework for critical strategic planning.  We will analyze the potential for your company’s products or services in the global marketplace with a plan for your organization to follow to meet your international business objectives. Whether you are developing your first international strategy, or have a need to refine your global strategy to address current market conditions, the World Trade Center of Central PA will guide you through a proven process resulting in a global strategic plan.

Project Management

We provide the expertise needed to support or facilitate major international activities addressing your company’s unique global objectives. WTC Consulting Services will become an integral part of your project planning process, based on your expected outcomes. We can assist you to define the internal resources you have available, and work with you to coordinate other resources and project partners. We then attend to the many details necessary for successful project completion, acting in your best interest while coordinating other partners in the project.

Trade Show Assistance

WTC Consulting Services can help you plan your international trade show attendance as well as represent you at the show. Our team of international experts can also conduct market and industry research on behalf of your company. 

International Market Development

For many companies, entering the international marketplace can be a daunting task. With so many considerations such as market entry, logistics, finance, pricing, regulations, it often takes a team of dedicated staff. Many small companies do not have the resources to dedicate the staff for this endeavor. Our consultants will act as your “international sales and marketing department” to enter or maintain international markets.